{"id":90308,"date":"2023-10-13T11:58:08","date_gmt":"2023-10-13T14:58:08","guid":{"rendered":"https:\/\/dev.egdcom.com.br\/?page_id=90308"},"modified":"2023-10-26T10:07:52","modified_gmt":"2023-10-26T13:07:52","slug":"branding-criacao-de-marca","status":"publish","type":"page","link":"https:\/\/dev.egdcom.com.br\/en\/branding-criacao-de-marca\/","title":{"rendered":"Branding &#8211; Cria\u00e7\u00e3o de Marca"},"content":{"rendered":"<div data-parent=\"true\" class=\"vc_row style-color-wayh-bg vc_custom_1696878020100 row-container\" style=\"padding-left: 5em ;\" id=\"row-291759\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\"><div class=\"uncont\"><div class=\"vc_row row-internal row-container\"><div class=\"row col-no-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_child col-lg-4 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1698323667299 no-block-padding\" style=\"padding-right: 1em ;\"><div class=\"uncont\"><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text left-t-right animate_when_almost_visible\" data-delay=\"700\"><h2 class=\"h1 text-color-xsdn-color text-uppercase\" ><span><b style=\"font-weight: 200;\">Branding &#8211;<\/b><br \/><\/span><span>Cria\u00e7\u00e3o de Marca<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-bottom pos-center align_left column_child col-lg-8 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1696877805531 no-block-padding\" style=\"padding-bottom: 0.5em ;\"><div class=\"uncont\"><div class=\"divider-wrapper  right-t-left animate_when_almost_visible\" data-delay=\"700\" >\n    <hr class=\"border-accent-color separator-no-padding\"  style=\"width: 100%;border-top-width: 3px;\" \/>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-291759\" data-row=\"script-row-291759\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-291759\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-786362\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\"><div class=\"uncont\"><div class=\"uncode_text_column left-t-right animate_when_almost_visible\" ><p>Branding is a strategy that aims to create, develop and manage the image and identity of a brand in the market. It is a comprehensive process that involves building a consistent visual identity, developing a Brand Persona and defining a strategic positioning plan. Through Branding, companies seek to differentiate themselves from the competition, establish an emotional connection with the target audience and build a solid reputation in the market.<\/p>\n<p>Branding is a strategy that aims to create, develop and manage the image and identity of a brand in the market. It is a comprehensive process that involves building a consistent visual identity, developing a Brand Persona and defining a strategic positioning plan. Through Branding, companies seek to differentiate themselves from the competition, establish an emotional connection with the target audience and build a solid reputation in the market.<\/p>\n<p>Brand creation is the process of developing all the visual and emotional elements that make up the brand identity, defining the purpose, values, personality and promise.<\/p>\n<p>The secret of Branding is to ensure that consumers do not think that all brands in the category are the same.<\/p>\n<p>Count on the EGD Comunica\u00e7\u00e3o team to plan the thoughts, sensations, images, experiences and all aspects related to your brand that consumers should receive. Contact!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\"><div class=\"uncont\"><div class=\"uncode-single-media  img-home text-left animate_when_almost_visible right-t-left\" data-delay=\"200\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\">\n\t\t\t\t\t\t<div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"wp-image-90416\" src=\"https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2023\/10\/BRANDING-CRIACAO-DE-MARCA.png\" width=\"808\" height=\"472\" alt=\"\" srcset=\"https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2023\/10\/BRANDING-CRIACAO-DE-MARCA.png 808w, https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2023\/10\/BRANDING-CRIACAO-DE-MARCA-300x175.png 300w, https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2023\/10\/BRANDING-CRIACAO-DE-MARCA-768x449.png 768w, https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2023\/10\/BRANDING-CRIACAO-DE-MARCA-18x12.png 18w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-786362\" data-row=\"script-row-786362\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-786362\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row vc_custom_1697059837548 row-container\" style=\"margin-bottom: 10em ;\" id=\"row-185967\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\"><div class=\"uncont\"><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text bottom-t-top animate_when_almost_visible\" ><h4 class=\"h4\" ><span>See our deliveries<\/span><\/h4><\/div><div class=\"clear\"><\/div><\/div><div id=\"index-359904\" class=\"isotope-system isotope-general-dark\">\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-wrapper half-gutter\">\n\t\t\t<div class=\"isotope-container isotope-layout style-masonry isotope-pagination\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\" data-vp-height=\"\">\n\t\t\t<div class=\"tmb tmb-iso-w3 tmb-iso-h4 tmb-dark tmb-overlay-text-anim tmb-content-left tmb-image-anim  grid-cat-57 grid-cat-59 tmb-id-89236 tmb-img-ratio tmb-content-under tmb-media-first tmb-no-bg\">\n\t\t\t\t\t\t<div class=\"t-inside animate_when_almost_visible bottom-t-top\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/dev.egdcom.com.br\/en\/case\/rio-energy-bay\/\" class=\"pushed\" target=\"_self\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-light-bg\" style=\"opacity: 0.5;\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text half-block-padding\"><div class=\"t-entry t-single-line\"><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-89393\" src=\"https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2023\/03\/EGD-Rio-Energy-Bay-Capa-uai-1066x1333.jpg\" width=\"1066\" height=\"1333\" alt=\"\" \/><\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"t-entry-text\">\n\t\t\t\t\t\t\t<div class=\"t-entry-text-tc half-block-padding\"><div class=\"t-entry\"><h3 class=\"t-entry-title h6\"><a href=\"https:\/\/dev.egdcom.com.br\/en\/case\/rio-energy-bay\/\" target=\"_self\">Rio Energy Bay<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t<\/div><div class=\"tmb tmb-iso-w3 tmb-iso-h4 tmb-dark tmb-overlay-text-anim tmb-content-left tmb-image-anim  grid-cat-57 grid-cat-58 grid-cat-59 grid-cat-170 tmb-id-89031 tmb-img-ratio tmb-content-under tmb-media-first tmb-no-bg\">\n\t\t\t\t\t\t<div class=\"t-inside animate_when_almost_visible bottom-t-top\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 125.1%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/dev.egdcom.com.br\/en\/case\/mit-reap-in-rio\/\" class=\"pushed\" target=\"_self\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-light-bg\" style=\"opacity: 0.5;\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text half-block-padding\"><div class=\"t-entry t-single-line\"><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-89409\" src=\"https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2023\/03\/EGD-MIT-REAP-IN-RIO--uai-853x1067.jpg\" width=\"853\" height=\"1067\" alt=\"\" \/><\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"t-entry-text\">\n\t\t\t\t\t\t\t<div class=\"t-entry-text-tc half-block-padding\"><div class=\"t-entry\"><h3 class=\"t-entry-title h6\"><a href=\"https:\/\/dev.egdcom.com.br\/en\/case\/mit-reap-in-rio\/\" target=\"_self\">MIT REAP in RIO<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t<\/div><div class=\"tmb tmb-iso-w3 tmb-iso-h4 tmb-dark tmb-overlay-text-anim tmb-content-left tmb-image-anim  grid-cat-57 grid-cat-58 grid-cat-59 grid-cat-170 grid-cat-171 grid-cat-172 grid-cat-173 grid-cat-174 grid-cat-175 tmb-id-4067 tmb-img-ratio tmb-content-under tmb-media-first tmb-no-bg\">\n\t\t\t\t\t\t<div class=\"t-inside animate_when_almost_visible bottom-t-top\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/dev.egdcom.com.br\/en\/case\/mercurio-partners\/\" class=\"pushed\" target=\"_self\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-light-bg\" style=\"opacity: 0.5;\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text half-block-padding\"><div class=\"t-entry t-single-line\"><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-87670\" src=\"https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2014\/12\/mercurio2-uai-1600x2000.jpg\" width=\"1600\" height=\"2000\" alt=\"\" \/><\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"t-entry-text\">\n\t\t\t\t\t\t\t<div class=\"t-entry-text-tc half-block-padding\"><div class=\"t-entry\"><h3 class=\"t-entry-title h6\"><a href=\"https:\/\/dev.egdcom.com.br\/en\/case\/mercurio-partners\/\" target=\"_self\">Mercurio Partners<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t<\/div><div class=\"tmb tmb-iso-w3 tmb-iso-h4 tmb-dark tmb-overlay-text-anim tmb-content-left tmb-image-anim  grid-cat-58 grid-cat-59 grid-cat-171 grid-cat-172 tmb-id-89304 tmb-img-ratio tmb-content-under tmb-media-first tmb-no-bg\">\n\t\t\t\t\t\t<div class=\"t-inside animate_when_almost_visible bottom-t-top\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/dev.egdcom.com.br\/en\/case\/safe-tk-ocyan\/\" class=\"pushed\" target=\"_self\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-light-bg\" style=\"opacity: 0.5;\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text half-block-padding\"><div class=\"t-entry t-single-line\"><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-89387\" src=\"https:\/\/dev.egdcom.com.br\/wp-content\/uploads\/2023\/03\/Case-EGD-TK-Ocyan-Capa-uai-691x864.jpg\" width=\"691\" height=\"864\" alt=\"\" \/><\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"t-entry-text\">\n\t\t\t\t\t\t\t<div class=\"t-entry-text-tc half-block-padding\"><div class=\"t-entry\"><h3 class=\"t-entry-title h6\"><a href=\"https:\/\/dev.egdcom.com.br\/en\/case\/safe-tk-ocyan\/\" target=\"_self\">+SAFE \/ TK-Ocyan<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\n\t<\/div>\n\t<\/div>\n<div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\"><div class=\"uncont\"><span class=\"btn-container\" ><a href=\"https:\/\/dev.egdcom.com.br\/en\/cases\/\" class=\"custom-link btn border-width-0 btn-default btn-outline btn-icon-left\" title=\"See more\">SEE THE COMPLETE PORTFOLIO<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-185967\" data-row=\"script-row-185967\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-185967\"));<\/script><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Seguran\u00e7a vem primeiroAjudamos a desenvolver o Programa de Seguran\u00e7a, que possui como objetivo facilitar a comunica\u00e7\u00e3o entre l\u00edderes e liderados [...]","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-90308","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding - Cria\u00e7\u00e3o de Marca - EGD COM<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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